There are fifty people applying for a job. Forty nine have great credentials and beautifully standard layouts on their resumes. One resume was hand delivered to the CEO by his best friend, together with a glowing recommendation about a project the applicant did for the friend’s non-profit. Who gets the interview?

Seth’s Blog: The ubiquity of competition was just what I needed to make my point about referrals being the key to getting the next job/gig.