http://www.thesunshinereport.net/marksunshine/?p=438

Consumer credit cards and many other forms of consumer finance are not negotiated in fair and free markets because they aren’t negotiated at all.  Consumers have a take it or leave it choice and since most consumer don’t understand the terms of their contract the choice of take it or leave it isn’t even a real choice.  Economists and regulators shouldn’t pretend that the invisible hand of market discipline will fix anything.