Apple’s segmentation strategy, and the folly of conventional wisdom – O’Reilly Radar

Read Apple's segmentation strategy, and the folly of conventional wisdom by Mark Sigal (O'Reilly Radar)

… Apple’s product strategy is a study in market segmentation. Versus merely trying to stuff a product, burrito-style, with as many different features as possible, they target specific user experiences, and build the product around that accordingly.

Mark Sigal reveals what the “open” mobile industry can’t see. Read it all the way through.

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