Apple’s segmentation strategy, and the folly of conventional wisdom – O’Reilly Radar

http://radar.oreilly.com/2010/09/apple-segmentation-strategy-an.html

… Apple’s product strategy is a study in market segmentation. Versus merely trying to stuff a product, burrito-style, with as many different features as possible, they target specific user experiences, and build the product around that accordingly.

Mark Sigal reveals what the “open” mobile industry can’t see. Read it all the way through.

Apples segmentation strategy, and the folly of conventional wisdom   OReilly Radar %name

Husband, father, information security professional and avid photographer living at the junction of Princeton Township, Montgomery Township and Rocky Hill.

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