And so we’re trapped in an economy that has become all about efficiency — so much so that most of us now use the words “efficiency” and “productivity” interchangeably. Productivity is about “producing” not just actual, tangible things, but true, real, value-creating breakthroughs. But the most “efficient” company is just software running software. The most “efficient” economy is just 99% of people working as servants to the 1%.Umair Haque is Director of Havas Media Labs
