“In the physical world, users wouldn’t expect hundreds of vendors to follow them from store to store, spying on the products they look at or purchase,” Mozilla’s Nick Nguyen pointed out, in a posting on Thursday. “Users have the same expectations of privacy on the web, and yet in reality, they are tracked wherever they go.”
“Some sites will continue to want user data in exchange for content, but now they will have to ask for it, a positive change for people who up until now had no idea of the value exchange they were asked to make,” Mozilla said.
According to Ghostery (cited in the article), 55.4 percent of the total time required to load an average website was spent loading third-party trackers. I find that indicative of a problem with US businesses. I think marketers have adopted a “by any means necessary” approach to destroying customers privacy.