2012 Web Site Metrics

I stumbled upon Scott Wyden's 2012 blog metrics from Google Analytics, presented as an infographic1. In an attempt to face my own blogging reality, I decided to do the same.

As expected, the results are not what I had hoped for after a decade of blogging. Less than half of my web traffic comes from the US, with a scattered readership across the globe. Europe accounts for most of my international readers, though it remains relatively small.

Most of my audience uses WebKit-based browsers, especially Safari, which aligns with my focus on Apple-based products in 2012. This is evident in the platform preferences of my readers, with 63% being Mac users. However, the fact that only 11% of my readers are repeat visitors means my posts are not compelling. Admittedly, I know that my posts need improvement, considering that the average time spent on my site by readers is just 18 seconds. I have much work to do to grow my community of readers.

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The referrals show that OS X Daily significantly drove traffic to my blog in 2012. I must post more commentary on that site.


  1. Scott used an iPhone app called Analytiks which I had forgotten I owned. 
West Windsor Township, New Jersey, United States of America

Author:Khürt Williams

A human who works in information security and enjoys photography, Formula 1 and craft ale.

7 thoughts on “2012 Web Site Metrics”

  1. That app for sure has beautiful output … you're tempting me to buy it 😀

    As on the stats I think that 'hobbist' bloggers like us (who do NOT blog as a full time job) can never tell what people will really like and what not. Sometimes on my italian blog (10 years old next february) I do receive a lot of feedback on things I would never think to be so interesting in searches.

    My point on bloggin is to do it and enjoy it without any sense of obligatory commitment. Also I do like your' summoning 'personal' things up to one main space and leave to other some specific, highly focused, topic on external, specific projects.

    P.S. = am I the only reader from Italy? 😀

    1. Seth, very few people in the USA even know about Opera. I think the three major browsers here are Firefox, Chrome and Internet Explorer. Safari is mostly used by Apple owners -- Mac or iPad/iPhone.

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