The iPhone is all the netbook I’ll ever need.
Month: April 2009
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Next time I encounter a Microsoft executive tsk-tsking about the onerous “Apple Tax” imposed by a Mac’s needless glitz, I’m tempted to ask him what car he drives—and whether he chose the model with the cloth seats and hand-cranked windows, or one with a few creature comforts.
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Apple is known for its savvy marketing, but its campaigns seldom target the enterprise. Its core customer base consists of students, educators, creative professionals, and individual consumers, whom it courts with a brand message that’s equal parts Porsche and Picasso. Far from being a business darling, Apple paints the Mac as the anti-corporate PC: You either “think different” or shop elsewhere.
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